Is this rash of aloe anything but hype?

Benady, David
June 2002
Marketing Week;6/20/2002, Vol. 25 Issue 25, p20
Trade Publication
Reports the popularity of aloe vera extracts in brand products in Great Britain. Launch of a range of baby wipes containing extracts of aloe vera by Johnson & Johnson; Use of aloe vera in folk medicines to heal wounds and treat burns; Concerns raised about the irritant effects of products containing aloe vera extracts.


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