Delivering the message via every possible channel

Lynds, Simon
June 2002
Marketing Week;6/20/2002, Vol. 25 Issue 25, p14
Trade Publication
Provides tips for media owners on launching an effective brand communication platform. Importance of understanding the behavior of consumers; Benefits of the Internet and magazines; Opportunities presented by direct sales created through digital interactive television.


Related Articles

  • The New Consumer. Schultz, Ray // Direct;Sep2003, Vol. 15 Issue 11, p7 

    Focuses on the changes in the attitude of consumers in the U.S. Comment from J. Walker Smith , president of Yankelovich Inc., on the shift in the priorities of consumers; Issues the U.S. government need to regulate; Reason advertising should be regulated; Implication of the shift in consumer's...

  • Customer Knowledge Is the Foundation of Marketing Success. Manchester, Glen // Direct Marketing News;Feb2014, Vol. 36 Issue 2, p17 

    The article discusses the importance of customer knowledge to the success of a direct marketing business. Personalized interactions and experiences are needed in order to build engagement. Brands need to develop an accurate understanding of a customer's preferences, behavior and interactions...

  • Aussie young are easier to target.  // Precision Marketing;6/10/2005, Vol. 17 Issue 32, p9 

    This article reports that the Australian Direct Marketing Association is backing the findings of a study which reveals age and technological experience dire key factors in consumers' acceptance of direct media. The study also shows younger people are five times more likely to buy products...

  • Credit Where Due. Levey, Richard H. // Direct;2/1/2007, Vol. 19 Issue 2, p15 

    This article offers advice for direct marketers on attributing conversion across all efforts. Avenue A/Razorfish issued a research white paper to provide insight into the cumulative effects of online exposures. The media analytics section of the study offers clues to determining a correct media...

  • Arteaga & Arteaga Creates New Division. Blasor, Lorraine // Caribbean Business;5/12/2005, Vol. 33 Issue 18, p42 

    This article presents information related to Arteaga & Arteaga that has created a new motions and direct marketing division that will focus on developing services aimed at the customer relationship market, allowing advertisers to better understand their clients and strengthening the "emotional...

  • Direct mail complaints drop 11%. Kimberley, Sara // Precision Marketing;4/29/2005, Vol. 17 Issue 26, p1 

    Reports on the decline in complaints about direct mail campaigns in Great Britain. Detection of complaints of individuals on teleshopping channel Auctionworld; Claim of the chairman of the Advertising Standards Authority on the scrutiny of the industry by the Office of Communications, the...

  • Everything old is new again.  // Marketing Management;Aug2011, Vol. 20 Issue 3, p48 

    The article focuses on using Internet as advertising medium. Google Inc. makes money like a direct marketing company and not like an advertising medium. Google's search advertisements have the look of direct marketing and the language at Google about A/B testing and user responses dictating...

  • Matters to consider before plunging into telemarketing. Hennessey, Hubert D. // Marketing News;7/8/1983, Vol. 17 Issue 14, p2 

    The article offers step-by-step instructions on how to use telemarketing. It includes the consideration of whether or not the needs of customers and potential customers can be met with face-to-face- contacts only, studying of geographic dispersion of customers and prospects, estimation of...

  • Leading Edge : Honey & Water.  // NZ Marketing Magazine;Oct2008, Vol. 27 Issue 9, p5 

    The article reports on a visit made by Richard Wolstenholme, vice president of marketing for Nutrimetics, to Auckland, New Zealand to discuss the Nutrimetics direct selling model and to launch the online format to its business in a move to keep up with consumer buying habits. Nutrimetics, owned...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics