TITLE

Delivering the message via every possible channel

AUTHOR(S)
Lynds, Simon
PUB. DATE
June 2002
SOURCE
Marketing Week;6/20/2002, Vol. 25 Issue 25, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides tips for media owners on launching an effective brand communication platform. Importance of understanding the behavior of consumers; Benefits of the Internet and magazines; Opportunities presented by direct sales created through digital interactive television.
ACCESSION #
6897818

 

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