TITLE

Can Argos switch from shops to box?

AUTHOR(S)
Wilkinson, Amanda
PUB. DATE
June 2002
SOURCE
Marketing Week;6/20/2002, Vol. 25 Issue 25, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the chances for success of retailer Argos following its entry into the home shopping market in Great Britain. Instability of the market; List of business failures in the market; Decision of the company to launch an own-brand shopping channel.
ACCESSION #
6897812

 

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