TITLE

Mediaedge in £10m Saga win

AUTHOR(S)
Croft, Martin
PUB. DATE
June 2002
SOURCE
Marketing Week;6/20/2002, Vol. 25 Issue 25, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Outlines the decision of Mediaedge:CIA to retain Saga Group for its media planning and buying account in Great Britain. Agencies bidding for the account; Formation of the company through the merger of CIA Worldwide and the Media Edge; List of companies launching a review for its advertising accounts.
ACCESSION #
6897807

 

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