Optimedia wins £187m pitch to handle HP

June 2002
Marketing Week;6/20/2002, Vol. 25 Issue 25, p12
Trade Publication
Reports the appointment of advertising agency Optimedia to handle the media account of Hewlett-Packard in Great Britain. Agencies pitching for the account; Acquisition of Compaq Computer Corp. by Hewlett-Packard; Statistics on the worldwide revenues of the merged companies.


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