TITLE

World Cup boosts ITV ad revenue

PUB. DATE
June 2002
SOURCE
Marketing Week;6/20/2002, Vol. 25 Issue 25, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the revenue generated from World Cup-related advertisement in Great Britain. List of companies promoting World Cup-themed commercials; Broadcast of the tournament over television stations ITV 1 and BBC; Amount paid by the two stations for the broadcast rights of the 2002 and 2006 World Cup events.
ACCESSION #
6897794

 

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