World Cup boosts ITV ad revenue
- Champions League final to net Â£8m for ITV. McCabe, Maisie // Campaign;5/13/2011, Issue 19, p3
The article reports on the expectation of ITV PLC that it will earn 8 million pounds in advertising revenue during the Union of European Football Association (UEFA) Champions League final Manchester United and Barcelona at the Wembley Stadium in London, England.
- ReÃ l McCoy. // AdMedia;Jun2002, Vol. 17 Issue 5, p33
Reports the use of a real soccer player rather than a model for the TVNZ World Cup Soccer advertisement. Creativity of Saatchi & Saatchi in designing the advertisement; Selection of footballer Giuseppe to do the commercial; Career background.
- MORE THAN A GAME. // Creative Review;Jun2002, Vol. 22 Issue 6, p39
Examines the role of the creative community in promoting, celebrating and exploiting of the 2002 Federation of International Football Associations World Cup in Asia. Contribution of Interbrand on the branding process of the World Cup; Figures of the World Cup; Element of the identity of the game.
- MONITOR. // Creative Review;Jun2002, Vol. 22 Issue 6, p46
Presents several advertising campaigns for the 2002 World Cup. Marketing strategy of the Adidas National Team; Creators of the poster from shaving equipment company Braun; Director of the television commercial for British Broadcasting Corp. World Cup indents.
- Brands miss out on World Cup goal. Kleinman, Mark // Marketing (00253650);6/20/2002, p4
Focuses on the lack of substance in the advertising campaigns of World Cup sponsors in England. Plan of the Federacion Internationale de Football Association to launch an investigation on the ticketing fiasco; Victory of England over Argentina; Sponsorship of Coca-Cola in the sports events.
- Mandela backs Amabokoboko. Keenan, Ted // Finance Week;09/03/99, p41
Focuses on the Road to World Cup '99 marketing and publicity campaign. Involvement of former President Nelson Mandela and President Thabo Mbeki; Nation-building theme of the campaign; Characteristics of the advertisement.
- Museum supporters portrayed as soccer fans in CHI TV work. // Campaign (UK);5/3/2002, Issue 17, p7
Reports the television advertising campaign for the World Cup by the Campaign for Museums in Great Britain.
- WORLD CUP BOOST FOR ADSPEND. // Finweek;7/1/2010, p42
The article discusses the boosting of the advertising economy during the 2010 FIFA World Cup held in South Africa which includes a chart that presents the increase.
- Brands set to capitalise on footie fever. Michalczyk, Imelda // Marketing (00253650);6/8/2000, p2
Focuses on Great Britain-based advertisers' marketing campaigns related to the Euro 2000 soccer tournament as of June 8, 2000. Names of advertisers; Details of the advertising programs.