Gillette lines up three-way review of $408m account

Singh, Sonoo
June 2002
Marketing Week;6/20/2002, Vol. 25 Issue 25, p12
Trade Publication
Reports the launching of a review by Gillette for its global media planning and buying account in Great Britain. Advertising agencies involved in the review; Statistics on the net income of the company; Transfer of the central European marketing team of the company to Switzerland.


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