Bmi puts £3.2m brief out to pitch

Singh, Sonoo
June 2002
Marketing Week;6/20/2002, Vol. 25 Issue 25, p11
Trade Publication
Reports the dismissal of Bartle Bogle Hegarty as the advertising agency of BMI British Midland in Great Britain. Changes of BMI's fare system; Appointment of Partners BDDH to handle the advertising launch of its low-cost carrier BMI baby; Competitiveness of the airlines industry.


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