TITLE

Bmi puts £3.2m brief out to pitch

AUTHOR(S)
Singh, Sonoo
PUB. DATE
June 2002
SOURCE
Marketing Week;6/20/2002, Vol. 25 Issue 25, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the dismissal of Bartle Bogle Hegarty as the advertising agency of BMI British Midland in Great Britain. Changes of BMI's fare system; Appointment of Partners BDDH to handle the advertising launch of its low-cost carrier BMI baby; Competitiveness of the airlines industry.
ACCESSION #
6897759

 

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