Barclays hands £6m Woolwich brief to BBH

Eastham, Jaime
June 2002
Marketing Week;6/20/2002, Vol. 25 Issue 25, p10
Trade Publication
Reports the transfer of the advertising account of Woolwich to Bartle Bogle Hegarty in Great Britain. Acquisition of Woolwich by Barclays Bank; Reasons of Barclays for dropping advertising firm Publicis; Recruitment of a team of marketers from a range of sectors by the company.


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