TITLE

Barclays hands £6m Woolwich brief to BBH

AUTHOR(S)
Eastham, Jaime
PUB. DATE
June 2002
SOURCE
Marketing Week;6/20/2002, Vol. 25 Issue 25, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the transfer of the advertising account of Woolwich to Bartle Bogle Hegarty in Great Britain. Acquisition of Woolwich by Barclays Bank; Reasons of Barclays for dropping advertising firm Publicis; Recruitment of a team of marketers from a range of sectors by the company.
ACCESSION #
6897723

 

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