Jordan mooted for launch of Toms 'mini-mint' in UK

Charles, Gemma
June 2002
Marketing Week;6/20/2002, Vol. 25 Issue 25, p8
Trade Publication
Focuses on the plans of confectionery manufacturer Toms to use a glamour model to help launch its mini-mint O\ZON in Great Britain. Availability of the mint candy in European countries; Intention of the company to back the launching with a television advertising; Negotiation of Toms with the agent of the glamour model.


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