BBc plots 'huge' marketing drive to promote DTT channels

June 2002
Marketing Week;6/20/2002, Vol. 25 Issue 25, p6
Trade Publication
Outlines the plan of the British Broadcasting Corp. to launch a big marketing campaign in introducing digital terrestrial television in Great Britain. Bid of the company to operate a digital television; Partnership of the company with BSkyB and Crown Castle; Purpose of the partnership.


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