TITLE

BBc plots 'huge' marketing drive to promote DTT channels

PUB. DATE
June 2002
SOURCE
Marketing Week;6/20/2002, Vol. 25 Issue 25, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Outlines the plan of the British Broadcasting Corp. to launch a big marketing campaign in introducing digital terrestrial television in Great Britain. Bid of the company to operate a digital television; Partnership of the company with BSkyB and Crown Castle; Purpose of the partnership.
ACCESSION #
6897507

 

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