KE Group takeover throws future of Seeboard marketing team in doubt

June 2002
Marketing Week;6/20/2002, Vol. 25 Issue 25, p6
Trade Publication
Reports the acquisition of Seeboard by the London Electricity (LE) Group in Great Britain. Increase of the portfolio of gas and electricity brands of the company following the acquisition; Threats posed by the take over to Seeboard's agency Designate Advertising; Negotiation of LE Group with advertising agencies for the review of its account.


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