TITLE

KE Group takeover throws future of Seeboard marketing team in doubt

PUB. DATE
June 2002
SOURCE
Marketing Week;6/20/2002, Vol. 25 Issue 25, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the acquisition of Seeboard by the London Electricity (LE) Group in Great Britain. Increase of the portfolio of gas and electricity brands of the company following the acquisition; Threats posed by the take over to Seeboard's agency Designate Advertising; Negotiation of LE Group with advertising agencies for the review of its account.
ACCESSION #
6897497

 

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