Burger King call in WPP boss for strategy review

Charles, Gemma
June 2002
Marketing Week;6/20/2002, Vol. 25 Issue 25, p5
Trade Publication
Announces the appointment of John Valentine to lead a brand-strategy review for the relaunching of Burger King in Great Britain. Career background of Valentine; Focus of the company's product relaunch; Agency handling the advertising account of the company.


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