Burger King call in WPP boss for strategy review
- Watkins gets key BK marketing post. // Advertising Age;6/2/1997, Vol. 68 Issue 22, p40
This article reports that Burger King Corp. named Jim Watkins, 40, senior VP-North America marketing, effective June 3, 1997. The company has been searching for someone to fill the post since Paul Clayton became president of Burger King North America; he had been senior VP-worldwide marketing....
- IPG's Wilmot Cites Long History on BK. Sampey, Kathleen // Adweek New England Edition;11/18/2002, Vol. 39 Issue 46, p4
Reports on the selection of Mark Wilmot as client management director at holding company Interpublic Group (IPG). Career background; Benefits of the appointment to the management of the Burger King advertising account of IPG; Description of Wilmot.
- MY BRILLIANT CAREER. Fraser, Andrew // B&T Magazine;4/17/2009, Vol. 59 Issue 2690, p42
The article profiles Andrew Fraser, executive creative director at JWT Sydney. His first advertising/marketing job was at BMP in London and he considers the "Surprisingly ordinary prices" campaign for Volkswagen as the turning point of his career. He took an advertising apprenticeship under the...
- Just Asking. // Adweek;5/1/2006, Vol. 47 Issue 18, p38
The article presents comments of several advertising professionals on advertisements one hate to love or love to hate. Wayne Buder, co-founder, managing director of San Francisco-based BuderEngel & Friends said that love to hate the advertisement of AT&T because of the hubris embedded in the ad....
- McDonald's restoring brand. Kramer, Louise // Advertising Age;10/11/1999, Vol. 70 Issue 42, special section ps19
This article discusses changes being implemented by marketing executives of fast-food companies in the U.S. in looking for better ways to deploy their huge advertising budgets, as of October 1999. Their challenge is to stand apart in a business where consumers expect not only a quick meal, but...
- Tham Khai Meng,. Cooper, James // Adweek;9/28/2015, Vol. 56 Issue 32, p32
The article interviews Tham Khai Meng, worldwide chief creative officer of the advertising agency Ogilvy & Mather. Topics discussed include his role in helping his agency win the advertising award Network of the Year, his views on the "Proud Whopper" advertising campaign of Burger King, and his...
- Y&R's Fudge, Patti Still Sorting Out 1-2 Punch. McMains, Andrew // Adweek;2/23/2004, Vol. 45 Issue 8, p10
Burger King Corp. defined Michael Patti's first 10 months at Young & Rubicam Inc. (Y&R). He was instrumental in the New York City ad agency landing lead creative on the $350 million account last April, and he led creative efforts from day one, devoting a large chunk of his time to producing work...
- LETTERS. Epstein, Brad; Calandra, Peter // Adweek;4/26/2004, Vol. 45 Issue 17, p26
Presents letters to the editor of the April 26, 2004 edition of the journal "Adweek." Views of a reader on advertising campaign of the food company Burger King Corp.; Lack of popularity of old pop songs among teenagers; Correction regarding official designation of several advertising executives.
- BK taps Feltenstein, cleans out ad team. Hume, Scott; Lafayette, Jon // Advertising Age;9/2/1991, Vol. 62 Issue 36, p4
Reports on the appointment of Sidney J. Feltenstein Jr. as executive vice president for brand strategy of Burger King Corp. Previous job of Feltenstein; Changes in the marketing executives of Burger King; Agency handling the advertising of the company.