Marketing Strategies for the Wire & Cable Industry

Cappello, Joe
November 2011
Wire & Cable Technology International;Nov/Dec2011, Vol. 39 Issue 6, p38
Trade Publication
The article focuses on marketing strategies for cable and wire industry. It states that advertising campaigns is important on marketing matters. It cites several techniques on making an advertisement which include multiple scheduling of advertisements, making an effective advertisements, and including uniform resource locator (URL) on advertisement text.


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