Virgin Targets Young Americans

Marek, Sue
June 2002
Wireless Week;6/24/2002, Vol. 8 Issue 25, p1
Trade Publication
Announces that mobile virtual network operator Virgin Mobile launched service in California and Ohio on June 23, 2002. Number of U.S. retail centers in which its phones and prepaid service cards will be available by the end of August; Target consumers of the mobile operator; Components of Virgin's airtime pricing; Retailers which will sell Virgin Mobile phones and prepaid cards.


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