TITLE

Loves a value, the environment and is extremely brand loyal

PUB. DATE
June 2002
SOURCE
Drug Store News;6/17/2002, Vol. 24 Issue 8, p140
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the Altruists market segment identified by RoperASW research in the U.S. as of June 2002. Core values; Median age; Percentage of the market segment who are college graduates; Buying behavior.
ACCESSION #
6890160

 

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