GM strives to boost profits through better interiors

Guilford, Dave
May 2002
Automotive News;5/27/2002, Vol. 76 Issue 5985, p44
Trade Publication
Reports on the development of interior quality for increasing profits by General Motors Corp. in Detroit, Michigan. Appointment of Anne Asensio to the position of team manager; Bill of competition between designers; Work collaboration between designers, engineering, and suppliers.


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