TITLE

GM strives to boost profits through better interiors

AUTHOR(S)
Guilford, Dave
PUB. DATE
May 2002
SOURCE
Automotive News;5/27/2002, Vol. 76 Issue 5985, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the development of interior quality for increasing profits by General Motors Corp. in Detroit, Michigan. Appointment of Anne Asensio to the position of team manager; Bill of competition between designers; Work collaboration between designers, engineering, and suppliers.
ACCESSION #
6878042

 

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