TITLE

Acura campaign drives for boost in coupe sales

AUTHOR(S)
Cantwell, Julie
PUB. DATE
May 2002
SOURCE
Automotive News;5/27/2002, Vol. 76 Issue 5985, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the multimedia marketing program of Acura Division in the U.S. Health benefits of long scenic drives to consumers; Inclusion of restaurants and jazz music during the drive; Reputation problem of the Acura.
ACCESSION #
6878030

 

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