Hyundai prepares for first big e-mail push

Cantwell, Julie
May 2002
Automotive News;5/27/2002, Vol. 76 Issue 5985, p24
Trade Publication
Reports on the preparations of Hyundai for an e-mail marketing campaign in the U.S. Lack of e-mail communication between Hyundai and customers; Cost of the campaign; Selection of a marketing agency.


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