TITLE

Hyundai prepares for first big e-mail push

AUTHOR(S)
Cantwell, Julie
PUB. DATE
May 2002
SOURCE
Automotive News;5/27/2002, Vol. 76 Issue 5985, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the preparations of Hyundai for an e-mail marketing campaign in the U.S. Lack of e-mail communication between Hyundai and customers; Cost of the campaign; Selection of a marketing agency.
ACCESSION #
6878029

 

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