TITLE

Lexus seeks affluent 40-and-under crowd

AUTHOR(S)
Geist, Laura Clark
PUB. DATE
June 2002
SOURCE
Automotive News;6/10/2002, Vol. 76 Issue 5986, pM8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the advertising campaign of Lexus through the promotion of Gruner + Jahr and the Young Entrepreneur's Organization (YEO). Presentation of series of advertorials featuring six members of the YEO; Number of members in the organization; Illustration of the two-page spreads.
ACCESSION #
6877977

 

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