Lexus seeks affluent 40-and-under crowd

Geist, Laura Clark
June 2002
Automotive News;6/10/2002, Vol. 76 Issue 5986, pM8
Trade Publication
Reports the advertising campaign of Lexus through the promotion of Gruner + Jahr and the Young Entrepreneur's Organization (YEO). Presentation of series of advertorials featuring six members of the YEO; Number of members in the organization; Illustration of the two-page spreads.


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