TITLE

It's a brave new ad world for the Honda Pilot

AUTHOR(S)
Rechtin, Mark
PUB. DATE
June 2002
SOURCE
Automotive News;6/10/2002, Vol. 76 Issue 5986, pM6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the advertising campaigns of Honda Pilot. Capability of the vehicle in navigating the desert and snow; Statement of Eric Conn American Honda assistant vice president for national advertising; Expectations of Honda in heavy presence in sports television.
ACCESSION #
6877974

 

Related Articles

  • Made to measure. Geist, Laura Clark // Automotive News;6/25/2001, Vol. 75 Issue 5936, pM2 

    Interviews Eric Conn, assistant vice president of national automobile advertising for American Honda. Dissatisfaction with magazines; Call for a single measurement standard; Kinds of magazines that American Honda like to deal with; Difficulty of doing business with bigger media companies such...

  • New Acura ads aim to add prestige. Rechtin, Mark // Automotive News;11/8/1993, Vol. 67 Issue 5525, p3 

    Reports on Acura's advertising campaign. Ketchum Advertising as Acura's agency; Acura's sales in 1992; Description of television advertisement; Orchestration of regional advertising; Concentration on the Integra sedan as an entry-level luxury car; Sales target for calendar 1994.

  • Acura begins sweeping study of brand image. Johnson, Brad // Automotive News;3/18/1996, Vol. 70 Issue 5650, p4 

    Focuses on Acura's, which is a division of the American Honda Motor Company, brand study look at its automotive advertising campaigns. Details on study; Comments by Eric Conn, American Honda's senior manager of automotive advertising.

  • Acura spots signal remaking of image. Stanley, T.L.; Tyrer, Kathy // Adweek Western Edition;2/20/95, Vol. 45 Issue 8, p2 

    Reports on the advertising campaign by Ketchum for Acura's TL line of luxury automobiles. Brand awareness and loyalty; Description of commercial spots.

  • Acura dealers' power play. Dawson, Angela // Adweek Western Edition;8/28/95, Vol. 45 Issue 35, p36 

    Reports on Acura's plan to grant autonomy to its dealers. Predictions of dealers; Dismantling of regional and marketing committees; Budget for advertising; Negotiations between Ketchum and Acura.

  • Agencies prepare for Acura pitch. McCarthy, Michael; Dawson, Angela // Adweek Western Edition;6/17/96, Vol. 46 Issue 25, p49 

    Reports on the competition between advertising agencies Rubin Postaer and Associates and Ketchum Advertising for the Acura pitch. Rubin Postaer's attempt to hire Foote Cone & Belding executive Bill Hagelstein as a senior executive; Ketchum's plans to recruit former Hill Holliday Connors...

  • Acura revises local ad plan. Wernle, Bradford // Automotive News;8/21/1995, Vol. 69 Issue 5619, p1 

    Reports that Acura will restructure its regional marketing to give its six sales regions and dealers more autonomy to develop their own marketing plans.

  • Honda ads are squeaky clean. Dawson, Angela // Adweek New England Edition;09/29/97, Vol. 34 Issue 39, p50 

    Highlights American Honda Motor Co.'s incorporation of the Mr. Clean icon in a new television advertisement. Permission from Procter and Gamble; Launching in showrooms.

  • Acura debuts models; ads go into high gear. Stanley, T.L. // Adweek Western Edition;11/27/95, Vol. 45 Issue 48, p3 

    Reports on Acura's advertising campaign for its automobile models. SLX luxury sport utility vehicle; Flagship sedan; Entry-level coupe.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics