TITLE

Expedition campaign highlights key features

AUTHOR(S)
Connelly, Mary
PUB. DATE
June 2002
SOURCE
Automotive News;6/10/2002, Vol. 76 Issue 5986, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the key product features of the 2003 Ford Expedition in advertising campaigns to reach Hispanic, Black and Asian buyers. Remarks of Rich Stoddart, Ford division marketing communications manager; Creation of the redesigned full-sized sport-utility; Adoption of Ford Division of the three multicultural campaigns.
ACCESSION #
6877969

 

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