Expedition campaign highlights key features

Connelly, Mary
June 2002
Automotive News;6/10/2002, Vol. 76 Issue 5986, p22
Trade Publication
Presents the key product features of the 2003 Ford Expedition in advertising campaigns to reach Hispanic, Black and Asian buyers. Remarks of Rich Stoddart, Ford division marketing communications manager; Creation of the redesigned full-sized sport-utility; Adoption of Ford Division of the three multicultural campaigns.


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