GM may give Chevrolet whole Olympic stage

Cantwell, Julie
June 2002
Automotive News;6/10/2002, Vol. 76 Issue 5986, p6
Trade Publication
Focuses on the role of Chevrolet division on the Olympic Games sponsorships. Satisfaction of dealers on brand awareness during the Winter Olympics; Plans of General Motors Corp. on the sponsorship of Pontiac-GMC to the Summer Olympics; Importance of platforms for each brand.


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