TITLE

GM may give Chevrolet whole Olympic stage

AUTHOR(S)
Cantwell, Julie
PUB. DATE
June 2002
SOURCE
Automotive News;6/10/2002, Vol. 76 Issue 5986, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the role of Chevrolet division on the Olympic Games sponsorships. Satisfaction of dealers on brand awareness during the Winter Olympics; Plans of General Motors Corp. on the sponsorship of Pontiac-GMC to the Summer Olympics; Importance of platforms for each brand.
ACCESSION #
6877958

 

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