Mazda Web plan links shoppers with dealer inventories

Rechtin, Mark
June 2002
Automotive News;6/10/2002, Vol. 76 Issue 5986, p3
Trade Publication
Reports the change of Web site for Mazda North American Operations with the aim of getting customers into vehicles faster. Features of the consumer Web site; Use of the site in scheduling appointments with dealers; Validation of David Matthew manager of Mazda Internet marketing.


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