Europe's auto advertisers make TV No. 1

Wright, Chris
June 2002
Automotive News Europe;6/17/2002, Vol. 7 Issue 12, p33
Trade Publication
Focuses on the popularity of television (TV) as a medium for car advertising in western Europe as of June 2002. Number of TV advertisements scheduled by carmakers across the region during the first five months of 2002; Amount spent by carmakers on TV advertising in 2000; Features of the different TV promotions by several automobile manufacturers in Europe.


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