TITLE

Popularity surveys and reality are polls apart

AUTHOR(S)
Murray, Iain
PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p94
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the power of public opinion polls in Great Britain. Characterization of the pollsters; Folly in believing the results of opinion polls; Efforts to improve the gathering of information by pollsters.
ACCESSION #
6867737

 

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