TITLE

PERFECT PACKAGING

AUTHOR(S)
Wilson, Richenda
PUB. DATE
June 2002
SOURCE
Marketing Week (01419285);6/13/2002, Vol. 25 Issue 24, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the costs involved in innovating packaging for product lines in Great Britain. Factors militating against change; Duration of fashion in packaging; Dangers of embracing innovations for its own sake.
ACCESSION #
6867567

 

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