Flack, Jo-Anne
June 2002
Marketing Week;6/13/2002, Vol. 25 Issue 24, p39
Trade Publication
Focuses on the growing trend among contract publishing clients in Great Britain to see their customer titles as self-funding or even profit-making ventures. Concern about attachment to advertising revenue; Immateriality of advertising revenue in the sector; Effect of some contract magazine advertising on the client's brand.


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