TITLE

SPACE FILLERS

AUTHOR(S)
Flack, Jo-Anne
PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the growing trend among contract publishing clients in Great Britain to see their customer titles as self-funding or even profit-making ventures. Concern about attachment to advertising revenue; Immateriality of advertising revenue in the sector; Effect of some contract magazine advertising on the client's brand.
ACCESSION #
6867531

 

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