TITLE

Who is your flexible friend?

AUTHOR(S)
Singh, Sonoo
PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the emergence of flexible credit cards in Great Britain. Benefits of flexible cards; Utilization of low interest rate strategies by card issuers; Effect of the entry of large retailers to the credit card sector on brand reach.
ACCESSION #
6867486

 

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