TITLE

A right royal week for loyalty

AUTHOR(S)
Deeproot, Grace
PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the use of the loyalty concept by companies in Great Britain. Launch of the Nectar loyalty program; Bonus scheme for marketing directors; Benefit of loyalty schemes for customers and employees.
ACCESSION #
6867396

 

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