TITLE

Big business and Labour can make a winning team

AUTHOR(S)
Pitcher, George
PUB. DATE
June 2002
SOURCE
Marketing Week (01419285);6/13/2002, Vol. 25 Issue 24, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides insights on the effectiveness of a partnership between the Labour government of Great Britain and big businesses in achieving the aim of a better society. Dependence of recidivists on capitalism and enterprise by recidivists; Alternative offered by corporate social responsibility; Need to find leadership role in defining the ambition.
ACCESSION #
6867380

 

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