TITLE

IN STEP WITH THE BIG BRANDS

AUTHOR(S)
Croft, Martin
PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assess the implication of the deals made by retailer Sainsbury's with big-brand owners for the retail market in Great Britain. Awareness of the problems facing the core markets by Sainsbury's; Analysis of the move by industry experts; Refusal to comment on the effect of a laundry service deal on category management relationships.
ACCESSION #
6867371

 

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