TITLE

Must ads disgust to get discussed?

AUTHOR(S)
Croft, Martin
PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the complaints against shock advertising in televisions in Great Britain. Record set by television viewers' complaints against the shocking advertisements; Factors attributed for the increase in complaints; Uncertainty of the impact of shock advertising.
ACCESSION #
6867368

 

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