The toyshop -- no place for children?
- Latest learning toys vie for limited space. // DSN Retailing Today;9/20/2004, Vol. 43 Issue 18, p23
Reports on the marketability of educational toys during the holidays in the U.S. Efforts of industry leaders in educational toy making; Success of Publications Internationals on its release of Story Reader interactive books; Citations of the other educational toy makers.
- ON AND OFF THE AVENUE: UNDER THE CHILDREN'S CHRISTMAS TREE. // New Yorker;12/12/1970, Vol. 46 Issue 43, p137
The article discusses the competition between toy manufacturers in New York City. Many toy manufacturers have been competing with sales, focusing on different items for children. The author asserts that the sizable share in the toy industry has been overtaken by the conglomerate revolution,...
- Kids' Top Toy Categories. Zwiers, Nancy // Playthings;Nov2007, Vol. 105 Issue 11, p29
The article reports on the results of the 2007 survey conducted in the U.S. by Funosophy Inc. The survey focuses on identifying the top toy categories. The results show a 5% decrease in the interest of older boys in outdoor toys or sports equipment. Girls remain fairly evenly interested in...
- Lost connections. Gottlieb, Richard // Playthings;Aug2006, Vol. 104 Issue 8, p7
The article discusses the lack of interest among toy industry salespeople in promoting their products to children. It has been noted that it is common to commercial agents bewildered with the new toys released in the market. A survey shows that they seem to lack knowledge with their products in...
- TELEBrands Goes All in on Toy Market. HAIRE, THOMAS // Response;Sep2014, Vol. 22 Issue 12, p8
The article focuses on the marketing strategy of TELEBrands Corp. for its toy products. It cites the report from the Toy Industry Association Inc. (TIA), which shows that the toy market has reached nearly $22.1 billion in sales in 2013. It also discusses the product testing and marketing of...
- Bliss in a niche. Miller, Cyndee // Marketing News;03/31/97, Vol. 31 Issue 7, p1
The article focuses on the marketing strategies of the toy manufacturers, Ty Inc., Steiff Co., and Charm Co. The big players with the multimillion-dollar advertisement budgets and licensing contracts are not in the toy business. For all its talk about a low-key marketing approach, however, Ty...
- INVASION OF THE TECHIE TOTS. Hayes, Dade // Variety;2/19/2007, Vol. 406 Issue 1, p1
This article discusses the motion picture industry's concern over its adolescent market. Analysts have been studying a new generation of viewers, aged 2-12, who have been immersed in media from the womb. The result is a change in self-image and relationships that marketers call KGOY, or kids...
- Black toymakers brace for increased competition. Whittingham-Barnes, D. // Black Enterprise;Dec89, Vol. 20 Issue 5, p24
Reports on an expected increase in competition for black toymakers as more established companies expand their product lines for black consumers. Top black toymakers and book publishers' thoughts on the competition; Profitability of the African-targeted toy market.
- Toys. // Discount Store News;10/6/97, Vol. 36 Issue 19, p25
Provides several news in the toy retailing industry in the United States. Magazine distributed by Target; Participants of retail banking study; Plush toy from Microsoft.