TITLE

The toyshop -- no place for children?

AUTHOR(S)
Dwek, Robert
PUB. DATE
June 2002
SOURCE
Marketing Week (01419285);6/13/2002, Vol. 25 Issue 24, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the problems facing the toy market in Great Britain. Impact of the decision of Hasbro to dissolve its European marketing department; Skepticism of Vivid Imaginations chief executive Nick Austin about global marketing; Decline in the demographic for toys.
ACCESSION #
6867364

 

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