Shift the media-neutral concept up a few gears

Tindall, Steve
June 2002
Marketing Week;6/13/2002, Vol. 25 Issue 24, p16
Trade Publication
Focuses on the debate about channel-neutral-planning in advertising in Great Britain. Failure of the industry to advance the process; Reason of some agencies for shying away from the concept; Main barrier to successful channel-neutral-planning.


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