Sportacus to sell naming rights to Rockingham track

June 2002
Marketing Week (01419285);6/13/2002, Vol. 25 Issue 24, p13
Trade Publication
Reports on the appointment of sports marketing agency Sportacus to sell the naming rights for the motor-racing venue Rockingham Motor Speedway in Northampton, England. Contact with blue-chip brands; Agencies appointed by the venue since September 2001 to raise its profile; Talks with direct marketing agencies about promoting events.


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