Starcom Motive kicked off �5m Air Miles brief

Johnson, Branwell
June 2002
Marketing Week (01419285);6/13/2002, Vol. 25 Issue 24, p12
Trade Publication
Reports on the dismissal of Starcom Motive from the media buying and planning account of Air Miles following the agency's appointment by start-up loyalty rival Nectar in Great Britain. Confirmation of the separation by an Air Miles spokesman; Executive overseeing the marketing of the company; Lack of effect of the move on the advertising.


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