TITLE

Website for women looks into advertising shake-up

PUB. DATE
June 2002
SOURCE
Marketing Week (01419285);6/13/2002, Vol. 25 Issue 24, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the review by Ivillage, the women's Web site, of its advertising for the first time since its Great Britain launch. Talks for formal pitch; Competition with rival Handbag.com; Claim of market leadership in the women's market.
ACCESSION #
6867275

 

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