Website for women looks into advertising shake-up

June 2002
Marketing Week (01419285);6/13/2002, Vol. 25 Issue 24, p11
Trade Publication
Reports on the review by Ivillage, the women's Web site, of its advertising for the first time since its Great Britain launch. Talks for formal pitch; Competition with rival Handbag.com; Claim of market leadership in the women's market.


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