Website for women looks into advertising shake-up
- The future of pop-ups is in the better understanding of users. Conley, Clare // Campaign (UK);8/9/2002, Issue 31, p14
Reports the decision of the internet company iVillage to eliminate the pop-up advertising in Great Britain. Annoyance of the Internet users; Assessment of the commercial to be the Internet frustrating feature; Replacement of conventional advertising.
- IVillage plans to drop pop-ups from network. Cowen, Matthew // Campaign (UK);8/2/2002, Issue 30, p2
Reports the plan of Women's media and iVillage to ban superstitial advertising. Reason on IVillage on dropping pop-up advertising campaign; Survey on perception of female surfers on the Web site campaign; Effect of pop-up campaign on the effectiveness of the Internet medium.
- Insiders' Guide. // Media Week;8/11/2009, Issue 1220, p29
An interview with members of the iVillage advertisement sales team in Great Britain is presented. They explain that their responsibility is to create advertisements, promote and sponsor campaign of top consumer brands. It is important for them to be updated with trends since these they cater to...
- It Takes iVillage. // Adweek Western Edition;11/02/98, Vol. 48 Issue 44, p41
Reports on IVillage's launching of an additional online advertising site aimed at female travelers.
- Pitch for iVillage ...40m business. McCawley, Ian // Marketing Week;8/17/2000, Vol. 23 Issue 29, p11
Reports on iVillage Inc.'s search for advertising agencies to handle its marketing efforts in Great Britain. IVillage's marketing budget; Marketing media targeted by the company; Plans of the company in using its link with Tesco for its marketing campaign.
- IVillage to target women in UK with strategic ad push. // Marketing (00253650);11/30/2000, p4
Reports the advertising campaign of the web site of iVillage targeting women in Great Britain.
- iVillage stirs the pot for web advertising. Williamson, Debra Aho // Advertising Age;5/20/1996, Vol. 67 Issue 21, p50
The article reports that iVillage looks to replicate its success selling advertising on the Parent Soup Web site with its new About Work online venture in the U.S. in 1996. Key issues discussed include the special sponsorship program started by iVillage for Procter and Gamble and the financial...
- bulletin board. Maddox, Kate // Advertising Age;8/3/1998, Vol. 69 Issue 31, p32
Presents several news briefs related to interactive advertising as of August 3, 1998. Deal of Wired Digital with three large Internet services; Excite's launching of Excape on Excite; Women's online community iVillage to add twelve executives to its sales team; Nasdaq's plans for a new mutual...
- 'Intrusive' pop-ups get closer scrutiny after iVillage block. Elkin, Tobi // Advertising Age;8/5/2002, Vol. 73 Issue 31, p6
This article reports on the plan of the company iVillage to eliminate pop-up advertisements from most of its network by the end of the third quarter of 2002 in response to audience feedback. An iVillage/Vividence survey found 92.5 percent of women Web users found pop-up advertising to be most...