Corporate Edge lands BTA brief to reverse decline in visits to Britain

June 2002
Marketing Week;6/13/2002, Vol. 25 Issue 24, p10
Trade Publication
Reports on the appointment of branding agency Corporate Edge by the British Tourist Authority to position the country as a key international tourist destination. Responsibility of the company; Agencies working alongside Corporate Edge; Formation of a steering group to include the marketing directors of the national boards.


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