TITLE

Corporate Edge lands BTA brief to reverse decline in visits to Britain

PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the appointment of branding agency Corporate Edge by the British Tourist Authority to position the country as a key international tourist destination. Responsibility of the company; Agencies working alongside Corporate Edge; Formation of a steering group to include the marketing directors of the national boards.
ACCESSION #
6867262

 

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