TITLE

Royal Mail in rethink over sales roster

PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the assignment of the bulk of the Royal Mail's sales promotion work to Claydon Heeley Jones Mason and Triangle following a review of its roster in Great Britain. Dismissal of incumbent Yellow Submarine; Agency holding the advertising account of the company; Plans of a name change for the Royal Mail.
ACCESSION #
6867260

 

Related Articles

  • PRIVATE VIEW: CREATIVE. Holmes, Adrian // Campaign;11/23/2007, Issue 47, p38 

    The article offers the author's views on new advertising trends. The author says that the latest campaign from Maestro shows various evolutionary stages of ready cash through the ages, culminating in the Maestro card today. A recently launched campaign from Royal Mail Group PLC also marks the...

  • Claydon in, Triangle out in £4m RM pitch.  // Marketing Week;7/31/2003, Vol. 26 Issue 31, p10 

    Reports that Royal Mail has retained Claydon Heeley Jones Mason on its multi-million sales promotion business. Promotion on first class stamps over Christmas period; Scratch card campaign devised by Omnicom agency Claydon Heeley Jones Mason; Promotion for Airsure, Royal Mail's international...

  • Royal Mail set to deliver roster cuts. Clayton, Richard // Design Week;4/3/2003, Vol. 18 Issue 14, p3 

    Reports on Royal Mail's plan to reduce the number of creative agencies it works with. Landor Associates and Wolff Olins' inclusion in a four-strong shortlist of advertising, design and direct mail 'consortia' competing to deliver an integrated approach to the brand.

  • Agencies gear up to repitch for £13m Royal Mail accounts.  // Campaign (UK);10/19/2007, Issue 42, p5 

    The article reports that Royal Mail Group Ltd. has launched a review of its £13 million advertising, direct marketing and brand strategy briefs. Several advertising agencies including Abbott Mead Vickers BBDO, Proximity London, and Wolff Olins are competing for the account. The review is...

  • TNT in search for digital agency.  // Marketing (00253650);11/28/2007, p2 

    The article reports that the courier company TNT Express Worldwide is looking for a digital agency to overhaul its website as part of a strategy to use the Internet to compete against rivals such as Royal Mail Group PLC and Fedex Corp. The TNT website allows consumers to check the price of...

  • Royal Mail picks two for five-year 7.5m pounds SP activity. Kleinman, Mark // Marketing (00253650);7/13/2000, p4 

    Reports that Royal Mail has appointed two advertising agencies that will handle its sales promotion activity in Great Britain. Replacement of IMP with Claydon Heeley Jones Mason; Development of consumer-focused initiatives; Media buying agency of Royal Mail.

  • Royal Mail calls review of roster.  // Marketing (00253650);3/22/2006, p10 

    The article reports that Royal Mail Group PLC is to conduct a statutory review of its design agency roster. The company's five agencies--Open, Start, Home, Design Group Inc. and Carter Wong Tomlin--are expected to repitch for the business. Royal Mail has also invited outside agencies to pitch....

  • Royal Mail plans £10m 'proportional parcel pricing' drive.  // Marketing Week;7/6/2006, Vol. 29 Issue 27, p12 

    The article reports that Royal Mail Group PLC is launching its biggest marketing campaign to date to explain its new Pricing in Proportion system. This £10 million integrated campaign includes a door-drop to every British address and television ads voiced by actor Kevin Whatley. The...

  • Bates Royal Mail campaign prompts goodwill between businesses. Griffiths, Anna // Campaign;11/14/97, Issue 46, p8 

    Reports on the pre-Christmas television campaign of Royal Mail Group PLC, handled by Bates Dorland, which aims to promote goodwill between businesses. Assertions of Charles Darley, director of business marketing at Royal Mail, regarding the significance of a card in improving relationships with...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics