TITLE

D'Arcy/MediaVest beat four to grab DVLA task

AUTHOR(S)
Singh, Sonoo
PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the appointment of D'Arcy and Media Vest by the Driver and Vehicle Licensing Agency to handle the advertising and media for its campaign to promote changes to the vehicle registration system in Great Britain. Competitors to the job; Highlight of the campaign; Target clientele of the advertisement.
ACCESSION #
6867257

 

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