D'Arcy/MediaVest beat four to grab DVLA task

Singh, Sonoo
June 2002
Marketing Week;6/13/2002, Vol. 25 Issue 24, p10
Trade Publication
Reports on the appointment of D'Arcy and Media Vest by the Driver and Vehicle Licensing Agency to handle the advertising and media for its campaign to promote changes to the vehicle registration system in Great Britain. Competitors to the job; Highlight of the campaign; Target clientele of the advertisement.


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