Pepsi apes Coke lemon spin-off

Johnson, Branwell
June 2002
Marketing Week (01419285);6/13/2002, Vol. 25 Issue 24, p9
Trade Publication
Reports on the launch of the Pepsi Twist brand of Britvic Soft Drinks in Great Britain. Celebrity endorsing the Pepsi-Cola variant; Flavor of the drink; Availability of the product in multipacks and two-liter bottles in supermarkets.


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