TITLE

Pepsi apes Coke lemon spin-off

AUTHOR(S)
Johnson, Branwell
PUB. DATE
June 2002
SOURCE
Marketing Week (01419285);6/13/2002, Vol. 25 Issue 24, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launch of the Pepsi Twist brand of Britvic Soft Drinks in Great Britain. Celebrity endorsing the Pepsi-Cola variant; Flavor of the drink; Availability of the product in multipacks and two-liter bottles in supermarkets.
ACCESSION #
6867247

 

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