Findus sales plummet despite large ad spend

June 2002
Marketing Week;6/13/2002, Vol. 25 Issue 24, p8
Trade Publication
Reports on the decline in the sales of frozen food giant Findus despite large spending in Great Britain. Percentage of the market accounted for by the company; Delistment in the key market for the frozen food sector; Denial by Findus marketing director of the company's losing ground in the market.


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