TITLE

St Ivel supremo quits to head own-label food firm

AUTHOR(S)
Charles, Gemma
PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the resignation of Saint Ivel's commercial managing director Mike Hodgson to become director of own-brand food manufacturer Greencore. Responsibilities at Saint Ivel; Number of times the company switched advertising agencies on the Shape brand; Lack of information on whether the company will replace Hodgson.
ACCESSION #
6867234

 

Related Articles

  • A taste for all seasons.  // Dairy Industries International;Nov97, Vol. 62 Issue 11, p17 

    Introduces several cheese products from Saint Ivel company. Taste varieties; Retail price.

  • The Prize guys are back.  // Dairy Industries International;Nov96, Vol. 61 Issue 11, p13 

    Focuses on Saint Ivel Chilled Products' launching of its Prize range of dessert products in Great Britain. Flavors; Regional television advertising campaign; Packaging for the product.

  • COMPANY CV.  // Marketing (00253650);6/1/2000, p86 

    Provides information pertaining to St. Ivel. Historical background; Food products offered; Financial performance as of February 2000; Advertising agency.

  • St Ivel md exits after flat results.  // Marketing Week;3/4/1999, Vol. 22 Issue 5, p7 

    Reports on the resignation of Brian Cardy as managing director of Saint Ivel UK's chilled foods unit, after flat results for the company for the period ending September 30, 1998. Marginal increase in pre-tax profits for parent company Unigate; Achievements of Cardy for the company.

  • Shape puts L10m into deserts and yoghurt relaunch.  // Marketing (00253650);2/17/2000, p4 

    Reports that St. Ivel's Shape low-fat dairy brand is relaunching its deserts and yoghurt range in Great Britain with a marketing drive in February 2000.

  • St Ivel marketing chief walks out after shake-up. Wilkinson, Amanda // Marketing Week;7/1/1999, Vol. 22 Issue 22, p7 

    Reports on the resignation of Adrian Cox as marketing director of Saint Ivel in Great Britain. Cox's decision following a reorganization at the company.

  • St Ivel chief quits for top position at Greencore Group.  // Marketing (00253650);6/13/2002, p3 

    Reports the resignation of Mike Hodgson as managing director of Saint Ivel in Great Britain.

  • St Ivel to sell Swindon factory for £50m mixed scheme.  // Estates Gazette;3/1/2003, Issue 309, p32 

    Focuses on the plan of St. Ivel to sell its main factory in Great Britain after offloading its yogurt business to food multinational Danone as of March 2003. Plans for the development of the factory; Information on the possible tenants of the factory.

  • ...4m St Ivel Gold taste relaunch. Wilkinson, Amanda // Marketing Week;8/19/1999, Vol. 22 Issue 29, p9 

    Reports on the relaunching of the St Ivel Gold milk drink in Great Britain. Use of semi-skimmed milk with a more butter-like taste; Advertising plans for the relaunching.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics