St Ivel supremo quits to head own-label food firm

Charles, Gemma
June 2002
Marketing Week;6/13/2002, Vol. 25 Issue 24, p8
Trade Publication
Reports on the resignation of Saint Ivel's commercial managing director Mike Hodgson to become director of own-brand food manufacturer Greencore. Responsibilities at Saint Ivel; Number of times the company switched advertising agencies on the Shape brand; Lack of information on whether the company will replace Hodgson.


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