TITLE

Wella extends Silvikrin range into styling

PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the extension of the Silvikrin hairspray range of haircare company Wella in a bid to revive its image. Number of products composing the range; Retail price; Maintenance of the proposition of the brand.
ACCESSION #
6867225

 

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