TITLE

Vauxhall gives film star lead role in Vectra ads

PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the drafting by Vauxhall of actor Ed Harris to star in the advertising for the Vectra automobile. Aim of the commercial; Association of the Vectra with sales representatives; Agency creating the campaign.
ACCESSION #
6867213

 

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