Lotto sales plummet to a new low

Croft, Martin
June 2002
Marketing Week;6/13/2002, Vol. 25 Issue 24, p7
Trade Publication
Reports on the decline in the sales of the Saturday National Lottery main draw for the second time in three weeks in Great Britain. Factors blamed by Camelot for the low sales; Lack of plans by the company to change the marketing strategy or the advertising campaign for the lottery.


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