TITLE

Lotto sales plummet to a new low

AUTHOR(S)
Croft, Martin
PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decline in the sales of the Saturday National Lottery main draw for the second time in three weeks in Great Britain. Factors blamed by Camelot for the low sales; Lack of plans by the company to change the marketing strategy or the advertising campaign for the lottery.
ACCESSION #
6867212

 

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