Deutsche Bank UK online launch put on ice

June 2002
Marketing Week;6/13/2002, Vol. 25 Issue 24, p6
Trade Publication
Reports on the delay in the Great Britain launch of Maxblue, the online brokerage arm of Deutsche Bank, because of poor share-trading conditions. Consequence of launching into an unstable market; Refusal to commit an amount to creating campaigns; Partnership of Maxblue with another finance company.


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