TITLE

Deutsche Bank UK online launch put on ice

PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the delay in the Great Britain launch of Maxblue, the online brokerage arm of Deutsche Bank, because of poor share-trading conditions. Consequence of launching into an unstable market; Refusal to commit an amount to creating campaigns; Partnership of Maxblue with another finance company.
ACCESSION #
6867209

 

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