Consumer fears prompt J&J aloe vera wipe launch

Singh, Sonoo
June 2002
Marketing Week;6/13/2002, Vol. 25 Issue 24, p6
Trade Publication
Reports on the launch of a range of aloe vera baby wipes by Johnson & Johnson. Budget for advertising and marketing; Factor driving the launch; Aim of the product to capitalize on the growing popularity of the aloe vera plant; Retail price.


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