BTA director behind UK:OK drive to quit

Johnson, Branwell
June 2002
Marketing Week;6/13/2002, Vol. 25 Issue 24, p5
Trade Publication
Reports on the resignation of Keith Beecham, director of marketing services at the British Tourist Authority, from the organization. Background in marketing; Supervision of the UK:OK campaign of the organization; Denial of any link between the departure and the campaign.


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