TITLE

BTA director behind UK:OK drive to quit

AUTHOR(S)
Johnson, Branwell
PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the resignation of Keith Beecham, director of marketing services at the British Tourist Authority, from the organization. Background in marketing; Supervision of the UK:OK campaign of the organization; Denial of any link between the departure and the campaign.
ACCESSION #
6867187

 

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